Anastasia Brow Wiz: Worth the Hype?


If you follow the beauty social media world, by now I’m sure you've heard all the hype about Anastasia Beverly Hills' Brow Wiz! It’s been on my list of makeup products to try for quite a while now but I didn’t decide to take the plunge until Ulta knocked down its price tag during its 21 Days of Beauty sale. I’ve been using it for a couple of months now so I thought I’d share my experience with you all 😃  

Product & Packaging: Brow Wiz is a pencil format brow product with a thin twist-up pencil on one end and a brow brush on the other. At first I actually wasn’t too impressed with the product but the more I used it the more I fell in love with it! I found myself reaching for it again and again over any of my other brow products - which is always a good sign! 

I love the design of the product because I’m always searching for my brushes and when the brush is right on the other end of the pencil, it saves me tons of time! Plus, the tip of the pencil is a lot thinner than most of the other brow pencils I use, which means you can get a much thinner, more natural, and “hair-like” effect. 

Anastasia Beverly Hills Brow Wiz (top) compared to Elf Cosmetics Brow Pencil (bottom)

Anastasia Beverly Hills Brow Wiz (top) compared to Elf Cosmetics Brow Pencil (bottom)


Application & Experience: Prior to getting Brow Wiz, I was using one of Elf’s brow pencils and since the formula was much creamier on the Elf brow pencil, I initially found that Brow Wiz did not go on as smoothly as I wanted it to. Over time, however, I’ve realized that although Brow Wiz may not apply as quickly as other bigger, creamier brow pencils, this also means that the application is much more precise and the product stays on your brows much longer!

Cost: I purchased this during Ulta's 21 Days of Beauty sale (a dangerous sale if you’re a makeup addict!) which meant it was half off the original price of $21 - so I only paid $10.50 for it! I think the normal price is definitely a little on the steep side for such a small brow pencil so I don’t know if this is a product I’ll be buying regularly, but whenever it’s on sale, you’ll probably see me snagging a couple :)  


Final Verdict:   

So is it worth the hype? Yes…..but it’s still a little on the expensive side! :( I love pretty much everything about the product, but its price tag is just a little too steep for me. I’ll snag it on those Ulta sale days, but will still be on the hunt for a more affordable brow pencil! Have you tried the Anastasia Beverly Hills Brow Wiz? Do you know of a good drugstore dupe for it? :P I'd love to hear your thoughts!